Case Study - Initium AI
When AI gets academic
How we turned Initium AI’s grant writing copilot into a friendly must-have for researchers
Project
Brand Messaging (The Brief) & Website Copywriting (The Escape, Overnight)
Initium AI is revolutionizing the grant writing process by creating a holistic product that speeds up every aspect of securing grants, except the writing. Like a high-performing research assistant, Initium AI is an effective, efficient, and friendly tool supporting researchers from start to edits.
Our goal was to articulate their product so researchers and institutions can clearly see why it needs to be adopted. We did that by defining their verbal brand and writing their website.
The Brief
Highlights
Tagline
Consider it funded
Company One Liner
Fund your biggest ideas. Efficiently.
Defining Differentiator
Initium AI’s biggest differentiator is that it is the only grant writing copilot that specializes in securing funding for researchers AND streamlines the entire process. Other solutions on the market only tackle one section of this process, leaving a researcher with work to do that’s outside of the tool’s specialized capabilities.
How to articulate this:
The only grant writing copilot that takes you from call discovery to hitting submit.
Need funds? Just write. No, really.
Make securing funds for your research easier.
From discovering the call to giving you feedback. Initium AI supports you through it all.
The Website
We wanted the website to keep the direct and practical tone that’s dominating in AI-driven productivity, while having a friend-like empathy. Initium is created for people who are drowning in tasks, so it was important that the tool saw them as it makes their workflow easier.
Kind Words from One of the Cofounders
The Result
Snappy and catchy copy that still felt professional to their audience
Before their official launch, they used The Brief to position a webinar that ended up attracting 60 ideal user respondents who attended
The Brief informed a one-pager that the cofounders crafted to share with 500 people at an upcoming conference
In a matter of months, they were able to elevate how they were talking about their product and vision– therefore attracting users who are staying once they try the product
Work With Our Studio
You’re not like other AI-driven startups. Looking to position your product without the ChatGPT jargon that’s dominating this current AI rush? Position your product differently with words that feel human.
