Your brand’s superpower is

Innovation

Holy cannoli, you are Capital C Creative. You look at trending audios in the eye and smirk, knowing you used them before the creator even recorded it. But real talk, you’re not afraid to venture into the weird. Go for the bold. Try something totally different. Fall on your face. Then get back up and shake the Internet with some radically differentiated. When people say ‘don’t blend in’ you can’t help but giggle to yourself– because it’d be harder for you to blend in than rebel against every ‘should’ in the book.

This superpower means

  • You need a lot of quiet time to create and think through new moves in your business– but when an idea does hit, it’s almost guaranteed you’re going to get a lot of attention and hype as soon as you start talking about it. 

  • People enjoy watching your brand. They have you saved, you’re usually one of the first stories that pop up when you post, and you’re in a lot of private chats behind your back of ‘look what this person just launched.’ 

  • You're basically immune to being boring. Sure, maybe your brand voice could use some tweaking, but you’re creating things that are so different– you’d have to try to have a snooze-y brand.

Innovation

People probably tell you

  • Girl, your brain, idk how you do it.

  • She never misses. 

  • Mind. F*cking. Blown. 

  • What a fun take on this. 

  • How do you think of this stuff?

Biggest weakness

The curse of the innovation brand is clarity. Sometimes you’re so focused on doing things differently, people don’t know what the hell you’re actually selling. You’re so against using basic titles, you start pulling out Strategic Offer Concoctor and people are confused. You’re so afraid of being ‘just another business that does X’, you sometimes take a sharp left– going over people’s heads in the process.

Room for expansion

If you can keep your creative mind and double down on clarity, you will truly be unstoppable. Because the innovation part is arguably harder to teach. And to get more clarity, you can: 

  • Do more market research. Someone like you always needs to keep the pulse on what your ideal client actually wants or else you’re going to go into your thinking cave and create something radical that’ll get you PR, but minimal sales. 

  • Dismantle your boring-phobia. There’s a time to be clear and a time to be clever. Audit your CTAs, headers, and bio to ensure those high-impact moments are doing what they need to do to keep your ideal client on track to know what you do and why you’re the best, so they can take action. 

  • Distill. Distill. Distill. When you’re all in on an idea that can change the world, you’ll talk about it for 2 hours because THEY HAVE TO GET THIS, IT’S MAGIC. If you can explain big ideas in a concise way, then you’ll actually get people on board instead of losing them in the weeds.

Next Step

The biggest thing you need is clarity and sharp, short statements to describe your genius. The best way to do this is by booking a Copy Roast.

 I’ll go onto your website or sales page, and find the spots where I’m confused– verbally rewriting those sections into something that’s digestible for your ideal client. This way, we can turn your biggest ideas into things that drop jaws AND open wallets.