Case Study - Jenna Overbaugh

When treating anxiety turns into slaying brain demons

How we took the ‘clinical’ out of one of the strongest anxiety/OCD treatment programs out there

 
 
 
 

Project

Sales Copy (The Escape, Retreat) & Ongoing Copy Support (The Club) 

Jenna Overbaugh is a force to be reckoned with in the mental health space. With 16 years of experience in OCD and anxiety, she’s outspoken about the fact that she wants people struggling to defeat their anxiety, become their own therapist, and stop the cycle of 10 years of talk therapy with minimal resolve. 

Our goal was to dismantle the ‘stuffiness’ around clinically-based mental health websites, speak to what her people are actually feeling, and create an irreverent brand that matches her no-holds-barred, tell it like it is way of working with her clients.
 

 
 

 

Sales Copy

Ongoing Copy Needs

As a part of The Club, we continue helping Jenna with her launches and crafting her: 

  • Ad Copy 

  • Product/Merch Copy

  • Email Funnels 

  • Opt-In Pages

 

Jenna’s Thoughts on the Copy

 
 

The Result

She earned $400,000 in 3-4 months after launching the sales pages we wrote 

Work With Our Studio

Are you a healthcare professional or coach who wants to change lives without being all hoity-toity about it? Our studio specializes in taking hard-to-talk-about topics and putting the perfect blend of irreverence and empathy into a brand voice, so you can attract your people instantly.

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