How a Live Roast turned into Sarah's ultra-profesh website

But before I show you how the magic happened...wanna peek at the final product?

Before Her Roast

Sarah came to me with a lot of heart and passion for what she wanted to do.

Her vision:

Give non-profits the business expertise + growth consulting they need to create the massive impact they're looking to have on the world

The challenge:

Putting that into words that make a non-profit say 'YES, hire her now!'

What We Did

First things first, she needed a title. So when she hopped into that Live Roast, we rolled up our sleeves and put what she does into a succinct title, mission statement, and results-oriented 'this is how I rock your world' blurb.

Then I dove into the web copy that she started and formatted her home page, so it immediately captures her ideal client and doesn't have any 'fluff' in it.

We focused on outlining her copy so it's clearer and easier for her ideal client to get a sense of who she is in the first couple of seconds. I also verbally edited a bunch of her copy to be more action-oriented, meaning people who read it will digest it quickly and take the next step immediately.

Another BIG focus of the Live Roast was perfecting her offer. We defined her high-ticket package, created language around it, and organized + outlined the sales page so anyone who was interested in working with her could immediately see what they're getting AND why it's important that they act now.

After The Roast

After taking a big gulp of cold water, she took the copy we edited to Bailey at Honeywave Creative and grabbed her site in a day package.

Then this beauty was born:

Wanna hear how she feels about her day?

“Her copy roast was insane. I did the live roast with her. Get a thick skin because you’re gonna need it – but she is gentle. The value that I got out of the hour with her, the Burn Book afterwards, the video – it was the gift that keeps on giving! I can’t recommend her to enough people. 

She is, literally, my new business girl crush and I can’t believe how talented she is to understand me, my business, my audience, what I do – and take all of that within an hour and create all of this snappy copy and recommendations for me based on what I had created. 

I am incredibly grateful that I have met her. I think anyone who is serious about levelling up their business, their messaging and their clarity needs to hire Lucy ASAP – and I can’t recommend her enough! “

Are you struggling with getting ULTRA clear on why your business is awesome?

Having strong messaging, a compelling offer, and copy that speaks to the heart of your ideal client is key to connecting with your people and making sales.

If you're looking for a messaging glow up, make sure you grab a Live Roast to strategize your site, define your offers and create kickass copy that makes people want more.