Unicorn Messaging
One part mastermind. One part in-house messaging strategy.
Stop blending in and craft messaging that makes you the unicorn of your industry
It’s time to play past your potential.
Where you launch yourself into unfathomable opportunities. Where you find the words for what used to be your X factor. Where you feel alive whenever you talk about your business. Where you ditch the cage of pretty words, speak concisely, and spark action. Where you explore your bigness. Where competition becomes irrelevant. Where you create the industry.
Where you become the unicorn.
Why unicorns?
When I was a kid, I played this simulation game called Howrse. You’d breed horses and sell them. In the game, you could breed 2 unicorns together at a specific minute and you’d have a ⅙ chance of getting a baby unicorn.
Then, I dipped my toes in the world of startups for a year. When a startup is valued at $1 billion, it’s considered a unicorn. Which fewer than 1% of startups reach.
Based on these experiences, we often think becoming a unicorn is a game of luck.
But it’s not.
You can choose to be the unicorn of your industry.
You don't have to do something radically different to become the unicorn
I mean, you can, but innovating into a never-done-before zone seems like a hard way to go.
What you do need to become the unicorn– is to craft messaging that puts you in a class of your own.
A place where you have 0 competitors.
A place where you’re synonymous with your specialty.
A place where when people land on you, they say ‘This is IT, I’m done looking.’
And I create unicorns.
Through the power of messaging.
This isn’t a pain point section, because you’re not in pain.
You know what you’re great at.
You know how to sell.
You know the impact you’re meant to make.
You know how to scale your company.
You’ve done the mindset work.
You’ve hit the enviable milestones.
The only pain you’re feeling is the pain that you know you could be playing bigger IF your messaging supported where you’re going instead of where you are.
Inside Unicorn Messaging
We’re going to utilize the mindset and energetic upgrades that you’ve done on your own or with a coach to make sure that’s present in your messaging. Then we’re making sure your highest, richest, most successful self is on display whenever you’re speaking to your audience through your content or written sales assets.
We’re going to lay the messaging foundation for your biggest chapter yet in your business, holding you to THAT vision instead of letting you stop short with messaging that will probably convert, but not activate the majority of people YOU want in your world.
We’re going to call in that dream client. That dream PR feature. That dream book. That dream podcast guest opportunity. When your messaging clearly states what you’re known for, how you’re dismantling a narrative, and why you’re the BEST person to be living in this mission– the opportunities start raining down.
We’re going to create messaging for your copy, content, pitches, bios, and offers that’s so clear, compelling, and captivating that you can take your foot off the sales gas a bit, knowing that when people find you, it’s YOU– minimal questions asked.
Cool, but how?
Unicorn Messaging is one part mastermind. One part of in-house strategy.
No parts fluffy hype without anything to put on the damn paper.
I am a doer. I get in there, roll up my sleeves and actually leave comments and edits on your content, copy, and messaging to show you where there’s a gap, where you’re contracting, and which one liner would glow-up the entire launch.
I know you’re self-led, but I will never tell you you know then walk away. I’m a consultant. An implementor. And yes, we will sure as f*ck break some of those mindset barriers. We have to when raising the positioning of your offers, shifting your messaging to call in the woman you want, and turning what you’re capable of into the words you’re writing. But the magic comes from ensuring these shifts make it onto the paper. And that’s what I’m known for.
You’ll get the benefits of a mastermind. A highly curated group of women who want to be seen as THE choice in their industry. A group of women who think fast, move faster, and need someone to match their crazy. A group of women who will not stop until they’re playing beyond their potential.
But you also get me. Parallel to you. Your clone, but with a messaging-focused brain. In your business, digging at your copy, content, and articulation around your story + offers. You send in your stuff. I tear it apart with love and push you to go bigger. To move closer to the woman you’ve always wanted to be, but are a little scared of.
Because becoming the unicorn is a delicate balance of claiming it, then actually backing it up with messaging that inspires your people to move.
And after crafting unicorn status for hundreds of women, I know how to bring the messaging piece when you bring the I’m not playing around.
Tell me who you’re becoming.
Tell me what your business is going to be known for.
I’ll make you the unicorn.
We do this through 3 (sparkly) pillars
Own Your Magic
Your differentiators are at the core when you decide you’re carving out your own industry. First, we define them. Chances are you know them. The fun part is articulating them in a way that makes everyone see your magic before they even experience you.
Activate Your Bigness
Once this is locked in and ready to f*cking send it, we can turn the attention to your offers, sales copy, taglines, ideal client articulation, value statements, content, story, pitches, and bio. We’ll align all of this to be clear to propel you into the direction you’re moving.
Add Bold Glitter
The X factor. Why some people just get what they want and other ‘good’ business owners are staying stagnant. With a unique cocktail of feelings, rawness, humor, a distinct brand voice, and an unbridled commitment to where you’re going– you can create something that people buy from, reference, and can’t shut up about.
You already know me as a copywriter who loves dismantling narratives and being the secret wordy weapon behind some of the most powerful + impactful women online.
I’ve written sales pages that generated 6-figures in under a month.
I’ve worked on a collaboration between Halo and Disney.
I’ve crafted the messaging behind AI companies and spiritual businesses who thought their product was too abstract to put into words.
The reason I’ve been able to do these things is because I’m not the copywriter who shows up, asks what we’re writing, then pumps out words.
I’m the messaging specialist who crafts the positioning of the offer, fills the gaps in the customer journey, finds the sizzle in the differentiators, creates angles that puts a business in a class of its own, cleans up overall messaging so it’s clear and memorable, and puts the sparkle in an offer through themes and twists to keep people interested.
When I attended Freedom Queen, and started strategizing messaging with the 6 and 7-figure coaches in the halls (I can’t help myself ;))-- they started saying things like ‘this is gold’ or ‘wait, you just changed my life with that reframe’ or ‘I don’t want to outsource copy and content but I definitely need your brain to show me where I’m playing small’ or ‘I never thought about that messaging calling in the wrong person’ or ‘I don’t want to be another X business, and that thing you just said is so creative I don’t think anyone has ever put it that way.’
You get the gist.
So that’s what birthed Unicorn Messaging.
Because I realized through being a part of the doing, I’m able to provide specific, strategic support to women entrepreneurs who know how to sell, but want to create messaging that puts them in a zone where they are truly untouchable because they are the only person who’s able to create their specific, specialized result.
Testimonials
Client love
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Ana Martinez Chamorro - Ana Isabel Photography
“We knocked this out so quickly and efficiently. And she's AWESOME. I was so impressed with the work. The quality was high, she was receptive to adjustments, and did I mention FAST. Loved everything!”
★★★★★ -
Georgia Lynn - Spiritual Coach
“One of my biggest challenges is finding the words to explain what I do without getting all lost in my head. And wow, Lucy is able to manifest magic quickly. From seeing the copy on her site to getting excited over MY new site, working with her was awesome!”
★★★★★ -
Melanie Aubert - Business and Alignment Coach
“When I was referred to Lucy, I was SO ready to re-do it all. Let me say, Lucy is so fast and FUN. After seeing what she did in a retreat, I can finally sleep again -- I'm not exaggerating. I can't wait to work with her again!”
★★★★★ -
Alisha - The Social Impact
“When I showed the copy to my business coach, she said “Your copy, honestly…you may not even need to book them in for a discovery call, it’s that good. YOU ARE A GEM!”
★★★★★ -
Sherry Sutton - Sherry Sutton Marketing
“Lucy (the genius behind My Write Hand Woman) is an absolute rock star. She perfectly captured my fun, quirky, yet kind of nerdy personality.”
★★★★★ -
Erin Newman - Soul Fire Ignitrix
“I really needed clarity on the ways in which I help people. And Lucy's bold, authentic writing was exactly what I needed.”
★★★★★
The Inclusions
2, 1-Hour Mastermind Calls a Month
Each one will open with some high-level messaging upgrades then we’ll launch into hotseat messaging coaching. Bring something you’re working on and elevate it in real-time using my brain and the thoughts of the women around you.
An Intimate Group of Women You Want to Know
Unicorn Messaging is application only. I’m being picky on purpose. I need to see the spark(le) to know you’re a good fit for the program. As a result, everyone inside is going to push you to go bigger. This is a group that does– sometimes at an unrealistic rate. And we don’t spin in circles, waiting for perfection.
Group Telegram Access
Ask your questions, talk about something you’re struggling with, or get high-level strategic insights on your copy or messaging. A messaging specialist in your back pocket– as I check Telegram 1-2x per day Tuesday-Thursday.
Access To The Club Menu
Having a busy week? Need a sales page written? Want to outsource that email sequence you’ve been sitting on for months? Order a la carte copy off The Menu with no monthly minimums and get that copy done in 3-5 days.
Review Tuesdays
The first and third Tuesday of every month, you can send me your content, copy, or an offer you’re playing with to get my eyes (and hands) on it. I’ll either respond back with a Loom going over everything, complete with verbal edits or I’ll be in the doc leaving comments with what I’d do to make your messaging stronger. Copyediting is not included here.
Access To My Network of (Top) Service Providers
Need design work? Ready to redo your branding? Looking for someone to take over an aspect of your business? As a service provider, I have an extensive network of the MOST creative women who I’ve been sending my clients to for years.
The Investment and Commitment
Because we’re going all in together when you decide