Spencer’s Day
Do you ever think about how little you know about your home? Like you could probably rattle off the quadratic formula right now, but stumble if I asked you about the insulation in your house. What’s more important...parabolas or literal breathing?
Spencer started the Home Energy Academy for this exact reason. He wanted to educate people on how their homes use energy so they can save money, have a healthy family and help the environment.
I’ll be honest, I was a little nervous at the beginning ‘cause I freeze up like a deer in headlights whenever someone asks me technical questions about the mechanics of an AC unit.
But immediately I saw Spencer’s passion for making his knowledge accessible to the average homeowner. And by the average homeowner, I mean the person who bought the house and calls ‘the guy’ whenever there is a problem.
Together we focused on building his site around his signature course. It breaks down ways to save energy, understand your home and utilize solar energy. A self-proclaimed nerd, he loved the little bit of sass and humor in my copy and wanted that present throughout his site as well.
When kick-off time came, I hopped on a call with him and his web designer. We shared ideas and got crazy clear on what the next day would look like. We made a priorities list and a wishlist. And newsflash: got through both.
And before I tell you what got done, lemme share a few emails I got throughout the day as I was writing and sending him pages to review.
In the end, we completed his Home Page, About Page, Course Sales Page, FAQ Page, and a quick welcome sequence. I even had some time to recommend a few taglines.
Since his website is still in progress, I can only show you the raw document today. I’m sure you’ll still get immersed into the world of home energy immediately ‘cause we made his brand tone fun.
When we hopped on our final implementation call, Spencer felt confident about his brand tone and told me how much he loved the playfulness of his copy. You can read his full testimonial down below.
“Before working with Lucy, I had a tough time translating who I am and the value I provide into everyday people language. I was drawn to her fun, playful copy and she really got into the world of my ideal client. She was super productive on our VIP day and found a great balance between taking direction and powerfully implementing strategies that she knows work.
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And now, your girl knows a lil’ bit about how her home functions. And honestly, you should seriously learn about this stuff. Way more important than all those war dudes you hear about in history class.
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