An Espresso Read: Meet Lucy | Founder and Verbal Strategist of My Write Hand Woman

About pages aren’t about you, they’re about your buyer. 

Sure. Fine. But sometimes when you’re about to work with someone and let them into an idea or business that’s dripping in your entire heart– you wanna know a thing or two about them. 

So hi, I’m Lucy. The Founder and Verbal Strategist of My Write Hand Woman. Take a seat. Grab 3 bevvies. One to focus. One to hydrate. One to dance. Great. Cool. Yes, I know it’s hot in here. 78 is the ideal temperature. We focus better in the desert. 

But first, let's talk about us 

My Write Hand Woman is a rebellion. 

A rebellion against stuffy sales tactics and pushy language. A rebellion against cold, AI-driven generic statements. A rebellion against ‘modern’ meaning, no one can focus and we’re all destitute. 

By combining the concise and cutting with a humanness that draws your people into your world, we write words that drive action and (casually) build your brand.

We’ve worked with companies like Disney X Halo, Remote, and Hunker. We’ve worked with AI startups who want to bring the soul into the tech-focused future. We’ve worked with the Internet’s top coaches. We’ve worked with the bakery that made (gorg) cakes for Arab royal weddings. As you can see, there’s no niche. We write for brands that want to sell with personality and stay relevant by being bolder. 

We’ve made founders very wealthy. But also very well known. Very comfortable with their business’s UVP. Very in love with how they’re able to talk about their product. 

Strategic minds. Creative hearts. In that order. That’s why what we write, works. 

Why I do what I do 

I started this business at 21. 

6 months prior, I was fired from my first job after 90 days. Eek. 

WTF did you do, Lucy? Restructure their cap table and dance on the actual table to Work B*tch on a Tuesday?

I wish. I proposed new solutions and created automations to increase productivity and help the company grow. After this moment, I realized that so many (meant-to-be) founders are punished for being bold. Especially women. And I wanted to be at the forefront of helping them go all in on their craziest crazy, so they can be successful because of their boldness, not despite it. 

It’s so easy to sit down and play by the rules. But then we’d never have founders like you who are willing to push boundaries, create culture, and change people for the better. You already have so much conviction. We’re here to put it into words. 

The beginnings 

*cue the glamorous ‘I was destined to be a writer’ childhood story* 

Is she a serial killer? Wow, that’s so much paper. Is, is she writing a horror story? AT AGE 7. Those are my parents. Standing in my doorway. Watching their only child handwrite a 65 looseleaf page horror story in the second grade. 

Proud to announce that with a body count of zero, she ended up becoming a copywriter. But even though my heart was deep in writing, there was a business lady lurking just under the .5 mm pens. 

When I went to college, I majored in marketing. I loved selling. I remember selling chocolate bars to fundraise in high school and went door to door giving out random compliments and creeping out the neighbors to get them to buy a caramel bar. 

But no matter how hard I tried to do the real job thing, I couldn’t make it stick. Either I was too much for a role or a role was too much corporate speak for me. So after getting fired, I took a deep breath, walked downstairs (it’s circa 2020), and told my parents– I’m going to stop applying for jobs. I also told them I’m going to make more than any job offer. I’m going to help strong women change the world. And I’m not going to come out of my room until that happens. 

18 hour days. Cut up fruit at my door. Proposed monthly corporate salary in hand after only 90 days of being a full-time freelance copywriter. And from there, the momentum never stopped– turning My Write Hand Woman into what you see today. 

A destination for founders to get the brand messaging and copy they need to communicate what the world needs. 

Things no one has ever asked me 

If you could invent anything, what would it be? 

The steam hat. It’s a metal hat you put on and it immediately styles your hair in under 3 seconds. I haven’t figured out the anti-3rd-degree-burn part yet. 

What’s a pet peeve you’d make illegal if you could?

Easy. People being on their phone during times of connection. 

What’s the weirdest roommate story you have? 

Sophomore year of college. 8 am. Roommate bursts into my room. Lucy, there’s a MOUSE in the kitchen. I stumble into the kitchen. I’ve only even done spiders, crickets, and centipedes. This is exciting. I grab a bread loaf bag. Mouse literally runs RIGHT into it. The easiest catch, but holy crap am I terrified and on pure adrenaline that I’m holding a mouse in a bag. I run outside, completely pantsless, to let him go. And yes, everyone was walking to class and saw the whole thing unfold. 

What’s the grossest thing you’ve ever eaten? 

Not gross, but deadly– fugu in Japan. Duck head. Cow tongue. Ant eggs. A full grasshopper. Bananas (I think they’re gross). Other than that, I’m a really adventurous eater and the fastest way to my heart is a tasting menu. 

What’s your favorite article of clothing? 

A black and white maxi dress from & Other Stories. Dressing girly is a favorite pastime. 

What were you like as a kid? 

Really outgoing. Really sensitive. My mom told me I was a quick talker, so I’d have adult convos with the neighbors in a tiny toddler body. I also cried when I saw people lose their ice cream from their cones. I’m still equally outgoing, but I think my skin is *marginally* thicker now. 

Last one, what would you tell your 15-year-old self? 

Don’t let people let you question who you are and what you stand for.