When It’s Time to Invest in Which Kind of Messaging and Copy Support

You’re getting that little nudge. 

I have a really great product, but my sales numbers aren’t matching how great it is. 

I’m attracting some people into my world, but I want my people. 

My copy and brand voice feel a little ‘off’-- I’m not sure what’s wrong with them though. 

I’m doing so great. I need to hire a fab copywriter so I can focus on expanding this business. 

Crystal clear messaging. Copy that makes you memorable. A brand voice that makes people feel all the things and link to your website on LinkedIn. Just reading that is making you salivate a bit. In a there’s cookies in the kitchen way, not rabid-dog, let’s make money way. 

Knowing you need help is a great first step. Most of our clients know their communication can be tighter. But what do you need? Where do you start? That’s when things can get murky. 

The best thing you can do is book a call with us, but if you’re looking for the quick, SOS, help-me Lucy article– I got you.

When it’s time to invest in:

Brand Messaging 

What’s going on

You have a big vision. Of course you do– what you’re sharing isn’t like anything out there and has the potential to change a lot of lives. But when someone comes up to you, asking what are you creating, you freeze up a bit, throw in some corporate jargon, and then replay the convo in your head as you indulge in some networking mini-sandwiches. Replace person with potential stakeholder– you know you’re not doing your business justice with the bland, kinda-rambly pitch you memorized in the shower 2 days ago. 

Then, we bring in your brand voice. Maybe you’ve done step 1, announcing your business as a fun, casual, and educated brand. But when it comes to applying your brand voice, you can’t seem to shed a safe tone. You look around at brands you love and wonder, how do I write like that? Because I could eat up everything on that page. 

But the biggest thing you’re feeling is how hard it is to write for your business. You’ve probably tried outsourcing– but no one seems to get it and give you a deliverable you adore. And if you’re writing it yourself– that blank Google doc mocks you for an hour before you can get a sentence down. And it’s weird because you know what you’re creating. You’re living in this thing for 10 hours a day. But communicating it is a beast. 

You’re now at the point where you’re making sales, but they’re time intensive. You’re making expansion decisions, but they feel a bit random and you’re praying your moves land and your audience loves them as much as you do. But if we’re being real real, you know you never defined your differentiators, mission, and one liner to be the roadmap that informs your decisions– and now things feel a bit scattered as a result. 

How you feel 

Perhaps you feel like you’re blending in. Sure, you could say it’s a saturated industry but you and me both know your product is disrupting the narrative and deserves to be communicated with that same edge. 

Or maybe you feel like you’re sitting on a goldmine and these simple-minded people can’t understand how epic and different your product is. 

How about frazzled, scattered, overwhelmed? That could be a big hint that marketing, writing copy, pitching, and sales are being pulled down by flimsy messaging guidelines– making you have to do SO much heavy lifting whenever you’re trying to bring your people in. 

And that least feeling? Fear. When you’re in a room of important people, you think I hope this goes well. Sometimes your words are wording, but other times you can’t seem to get to the magnetic meat that makes everyone think– this is it. 

You want

Someone to define your brand messaging. Concisely. The problem you’re solving. Your UVP. Your differentiators. Because a world where you can communicate your business or product with ease in every arena is a world you want to be in. 

A defined and captivating brand voice that pulls your people in. You want to hand it to everyone who touches your communication to maintain consistency and create a brand that sounds as good as it looks. 

A verbal foundation so strong, it becomes your North Star for making strategic decisions about new products, markets, and expansions– so everything you innovate on makes sense for your mission and vision. 

An easier time getting copy you’re proud of. Whether you’re writing it or hiring someone to write it for you– you want to read it over and think, yes, they really captured our company. 

Confidence. To walk into a room and make every person think ‘wow, this is epic,’ then come up to you to talk about next steps. You want to cut through the noise online. You want to go for those big PR features. You want to pitch that big collab. 

The results

People buy from you when you communicate your UVP clearly. 

It’s easier to stand out with a consistent voice. 

Marketing is crafted based on a solid foundation. 

You’re excited to pitch all of your stakeholders. 

You’re ready for all of your verbal plays. 

Your business is remembered. 

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If this sounds eerie-close to where you’re at, you’ll want to get The Brief. 

When it’s time to invest in:

A Copywriting Package 

What’s going on

When you think about your copy, you’re hiding. It doesn’t reflect your business. If someone says ‘send me your website’-- your tummy does a little backflip because you’d way rather get them on a call or send them literally anywhere else (here’s my Bumble Biz Profile). 

Your product packs a punch, but your copy doesn’t. It’s not hooky. When you read your marketing materials, you want them to have more of that oomph or pop. But it’s not all doom and gloom. You do make sales, it’s just almost always warm traffic. Like the moment where someone lands on your site and just BUYS, no questions asked– is a current dream, not reality. 

And when the honesty glasses are on, you realize you wouldn’t buy from you if you only saw the landing page. Even with decent traffic, conversion is low. And you know you have too much to give the world for these analytics to look like that. 

How you feel 

You’re bored. It’s hard to be on-fire, ready to go each day when your copy isn’t working with you to show the world why your business is THE choice. 

You may even feel stuck and overworked. If you’re the salesperson, not your copy, it’s tough to prioritize your time. And we don’t need you sleeping in the cowork after having a bag of vending machine chips at 11 pm. 

And maybe you feel a bit of shame. This might feel like too strong of a feeling for some of you– maybe you’d say you’re in that invisible zone. But if your business is great and it’s not selling at the rate you want it to sell at, that can get internalized. And if you’re there you’re probably engaging in some pretty rough self-talk because startups and businesses are already a pressure cooker. 

Or maybe you simply feel evolved. Not every emotion that leads to hiring us is a negative. Your business has gone through a lot of changes and your website just isn’t it anymore. You get a bit of cringe when someone e-meets you starting there because it’s not what you stand for anymore. It doesn’t capture all that this new iteration of your business is. 

You want 

Copy that does the heavy selling work for you. If you can send your link to someone and know they’re going to be in (or 90% there) that is a damn good day. 

Copy so strong, it converts the colds. If you’re selling to people who literally just *virtually* shook hands with your brand, that’s wild. Take that, a customer needs 7 touchpoints to buy from you marketing advice. 

Higher conversion rates. Obvi. *flips hair* 

Engaged buyers who are excited to buy, dive in, recommend a product to their friend, and stay in your world long-term. 

The results 

More money. 

An easier time creating impact. 

Less time needed from you to sell. 

Becoming that memorable business. 

Getting referrals because your product oozes need this now. 

More of your people in your business’s world. 

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If this is speaking to you. Book The Escape. 

When it’s time to invest in:

A Copywriting (Flex) Retainer

What’s going on 

Either you’re writing all of your brand’s copy or your team is, but you know it can be stronger. Or if it’s you aka the founder, you’re doing a fine job but you know that shouldn’t be on your list of to-dos. 

When you look at your copy and messaging, it’s inconsistent. Your landing page hits the spot, but the emails directing people to the landing page are corporate-bland. Or maybe your social media strategy is on fire, but other aspects of your written marketing aren’t doing that channel justice. 

And when you think about your written marketing, you know it can be stronger. You want your messaging to be the driver, alongside your innovative ideas that expands your company. But you’re 100% sure you need help getting there. 

How you feel 

You’re overworked. Either you’re spending too much time writing your own stuff or you’re spending a lot of time doing those tasks that pile up on your plate because subpar messaging isn’t propelling your company forward (long sales calls, underperforming marketing campaigns, lack of funding). 

You’re annoyed. You can’t seem to get the right copy and messaging consistently to work alongside where your business is going. Hires aren’t panning out, deadlines are being missed, you’re having to pick up the slack, and your copy still feels like it’s falling flat. 

You’re confused. What’s the next step? Hire another copywriter? Just keep writing things? Have multiple copywriters, one senior and one more junior? Bring in a consultant? Get the good copywriter but only for one project (because they’re pricey) then hope someone more junior can continue from there? Hire a messaging consultant? Hire a branding consultant? Hire whoever that person is that’s going to make your product sound juicy in the eyes of your ideal users/clients/customers? You’d love a holistic solution– but right now you have way too many options on the table and none look ideal. 

That nudge of untapped potential. You feel it big time. What you’re creating is epic and it needs to be on your peoples’ radars. But because you’re too in the weeds of managing the verbal side of marketing or doing most of it yourself– you can’t zoom out and have confidence that that side of your business is taken care of. 

You want 

All of your marketing and sales assets to pull people in. Not just a website. Not just that one launch email. Your messaging goes beyond simply selling– you want those assets to pull people into your world, so they stay. 

Someone to guide messaging decisions for your business, but not just someone who comes in and makes a few recommendations. You want that in-the-business feel so they have context around your operations, marketing, goals, and strengths to guide you and also implement for you. 

Someone to solve high-level messaging gaps for you, upping conversion rates but also making sure you’re not spinning your wheels on poor product-market communication. 

Copy whenever you need it. Delivered in under 5 days. You move fast. That copy needs to keep up with every business move. 

A team of messaging and copywriting pros to evolve with you, taking words off of your plate, so you can expand knowing your messaging is there to support you, 

The results 

People buy the product. But they also stay in your business. A forever fan.  

Messaging and copy are 100% off of your plate. 

You’re strategically using every aspect of your messaging to hit your growth goals faster. 

Long-term sustainable growth– because messaging is NOT the quick fix, it’s the foundation that binds gaps with concrete. We make sure it never cracks. 

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Need this level of support? You’re going to love The Club.