You’ve been thinking about joining The Club– but one thing is holding you back.
That $300 commitment every month.
And hey, I get it, as someone who’s in a BURN ALL MY SUBSCRIPTIONS era, I know committing to something every month is a big decision for your business.
But the value of being in The Club extends beyond having an easy way to get high quality copy delivered efficiently whenever you need it. Even though that’s a pretty sweet benefit.
It’s risk mitigation for your business.
A business owner who does not have a copywriter on their team runs the following risks.
→ An inconsistent brand voice
→ Missed marketing opportunities
→ Poor conversion rates
→ Wasted founder or CMO time
→ Inconsistent email communication
→ Time, energy, and money spent on hiring
→ Unpredictable copywriter availability
Let’s dig into each one.
The risk: An inconsistent brand voice
If your website is casual and funny, but your welcome sequence is cold and corporate– you’re going to confuse potential buyers. Having the same brand voice throughout ensures you’re not losing people simply because some of your copy feels on brand.
The risk: Missed marketing opportunities
Seasonal moments. Great trends. There are so many fun ways you can use messaging to your advantage to propel your growth forward. Having a copywriter means you can always create the page around a pop-up sale or send that pop-culture-adjacent email. And you can capture the moment in a way that’s funny, real, and effective.
The risk: Poor conversion rates
Copywriters use their wordy brains to make you wealthy. A business is constantly tweaking, optimizing, and restructuring their messaging, so it lands with their ideal client. You want your copywriter to be in it with you, looking at your analytics and ensuring every word hits that YES bone in your ideal buyer.
The risk: Wasted founder or CMO time
If there’s no one to write something, it goes to the best person for the job. Usually a marketing-minded person or the founder (aka you). And will you write something good? Maybe. But your time is better spent elsewhere. Not getting that weekly email out.
The risk: Inconsistent marketing communication
Good marketing is consistent. The Club holds you accountable to send bi-weekly or weekly emails to your list. To run and tweak and run and tweak ads until they’re dwarfing the sales you’re making from organic. To get that offer out there. You have people that can bring something to life without the overthinking, so your company stays top of mind and relevant.
The risk: Time, energy, and money spent on hiring
You could hire a copywriter every time you have a copy need. But think about the time you’ll spend trying to find someone (or rehire that writer you hired 5 months ago). The energy spent on a new proposal, a back and forth, a catch up call, and a new brief. And the money. Speaking for our studio, you get copy for way less when you’re a Club member than when you book a full project because everything is a la carte.
The risk: Unpredictable copywriter availability
Club members get priority. If things get busy, we won’t take on new projects. But you’ll always get copy within 3-5 days. That means no launches will be missed. Funnels that aren’t performing won’t have to stay mid because of an 8-week waitlist. And you can move as quickly as you want to, growing with messaging that works.
Even though $300 is a commitment to make. Especially for something as specific as copy– we’re confident that having words covered is the key to knowing your business will be communicated succinctly, clearly, and cleverly to the people who are waiting to buy from you at every touchpoint.
You can’t risk being the world’s best-kept secret. What you’re doing is too important.
